Abstract of presentation

This talk aims to discuss the mechanism behind human design creativity. Based on Yerkes-Dodson law, which states that human performance and mental stresses are related in a manner of inversed U curve, human creativity is assumed to be related to the mental stresses appeared in the creative process. Mental stress can be defined as a ratio between the perceived workload and the mental capacity whereas mental capacity consists of rational and emotional capacities. It is the interaction between the rational and emotional capacities that determines if and how human can be creative. This observation forms the foundation of our effort to develop a science of design.

This talk will include three main parts: 1) the applications: design-driven organization change and design-driven learning; 2) a model of creative design; and 3) neuro-cognitive studies of design creativity. The talk will conclude with reflections on the future of design science.